August 2011

Successful Elements Of Your Business Plan For English Language Schools

The bad news when it comes to making a valid business plan for English language schools (or any language schools for that matter) is that 97% of them are failures and never work out. The good news is that if you want to create a successful business plan for your English language school you can

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Language School Directory Strategies: How To Be Found Faster

There is a way for your language school to be found faster by potential language students online using language school directory strategies. It is not a new undiscovered trick but rather something overlooked by language school business owners that do not understand how authority ranking in Google works. When it comes to being listed in

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Language School Marketing: What Is Your Plan?

The key to profitable language school advertising lies in a mental shift that recognizes a major fallacy: doing marketing only when it is absolutely necessary. Treating language school marketing as something that only needs to be done when “everything fails” and as “emergency backup” is more common than language school business owners would like to

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How To Spy On The SEO Of Your Competitors And Why You Should Actually Do It

There are a lot of controversial discussions on how to improve the results of language school marketing online and it comes down to one crucial element that possibly is ignored by at least 75%-90% everyone doing something online. You can’t make any smart business decisions based on “guesswork”. You can’t make any online business decisions

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Why Pay Per Lead Is The Future Of Language School Marketing

Internet Marketing has become over the last years more and more complex. Not just with the ever-growing options of new social media beyond Facebook and Twitter. It takes a lot of specific niche know-how these days to understand how to reach specific age groups. The online behavior of language students has changed dramatically. In order

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Is Teaching Klingon A Secret Language School Marketing Strategy?

Why on earth should you bother with the artificially invented and constructed a language for Star Trek in the first place? Not everyone is as extreme as one Klingon language enthusiast who even tried to raise his own son in Klingon, but you might be surprised that there is a Klingon version of the board

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