Google has eventually provided the official details regarding the latest adjustments to its algorithm, the August Core Update. This significant update aims at refining search outcomes for Google’s users.

For a while now, we have been discussing this issue and awaiting the formal acknowledgement of this new update. In recent months, numerous language school business owners and digital marketers have reported drops in SERP rankings, causing a direct impact on website traffic globally.

The August 2023 Core Update is still in progress, and it is estimated that it will take approximately two weeks for the completion of the rollout.

How has the new Core Update influenced Language School businesses?

Since April, we’ve witnessed considerable instability in Google’s SERP. Along with the primary algorithm update, the company has implemented several minor alterations, such as deactivating the sitemap ping endpoint, modifying titles and site names, and tweaking frequently asked questions typically encountered during search queries.

At our language school marketing agency, we also faced similar fluctuations. In both of our blogs, we encountered:

  • Sudden drops in organic traffic
  • Variation in keyword rankings
  • Adjusted featured snippets and search features

To stay ahead of these modifications and maintain your language school’s online visibility, it’s crucial to understand the implications of the Core Update and implement the appropriate strategies.

What Should Language School Businesses Do to Adapt?

  1. Monitor the effects of the Core Update: You’ll need to keep close tabs on how your website fares during the rollout process and track any changes in SERP rankings, organic traffic, or keyword positionings. Make sure that you also take note of any fluctuations in visibility for featured snippets and other search features.
  2. Check for content alignment: With the Core Update, Google aims to reward websites that offer high-quality and useful content. As such, it is essential to review your current language school material and ensure that it meets the standards of Google’s guidelines.
  3. Enhance on-site SEO: Review all components of your website’s SEO strategy, like metadata and internal links. Additionally, you should also check for any technical errors that may be affecting your SERP rankings.
  4. Utilize the most recent search engine techniques: Making sure that your language school website is up to date with the latest Google changes is key to helping you remain competitive in this ever-changing digital landscape.

As a language school business owner, adapting to these changes is necessary for staying ahead of the curve. In this increasingly digital world, it’s essential to understand how Google algorithms work and implement the right strategies to ensure that your language school stands out from the competition.

What Should Language School Businesses Avoid?

  1. Do not make any abrupt changes: Stay away from trying to make any dramatic changes to your website. The Core Update is still in progress and will take some time before the full effects can be observed.
  2. Don’t focus on keyword rankings: Instead of focusing on rankings, shift your attention towards making sure that your content is valuable and engaging for users.
  3. Do not panic: As mentioned earlier, this algorithm update is still ongoing. Be patient and don’t make any hasty decisions before you have collected sufficient data to properly assess the effects of this change.

By understanding the implications of Google’s Core Update and following the appropriate actionable steps, language school businesses can ensure that their online visibility remains intact in an ever-changing digital environment.

What Other Strategies Can Language School Business Owners Implement?

In addition to taking all of the necessary steps outlined above, language school business owners can also focus on a few other strategies to ensure their website remains competitive in SERPs.

  1. Optimize your content: Make sure that your website provides quality and user-friendly content for Google’s algorithms to pick up on. Consider optimizing all of the current content across your language school website with relevant keywords, as well as publishing fresh, useful material regularly.
  2. Utilize social media: Social media platforms can be incredibly beneficial in maintaining a strong online presence. Consider having an active presence on Twitter, Facebook, Instagram, and other platforms to drive more organic traffic to your language school website.
  3. Take advantage of local SEO: Local optimization and enhanced visibility can be extremely useful for increasing the visibility of your language school business in both digital and physical search results. Optimizing the content on your website with location-specific keywords and targeting local audiences is essential to taking advantage of this strategy.

By implementing these strategies alongside all of the necessary steps to preparing for Google’s Core Update, language school business owners can ensure that their website remains visible and competitive in SERPs.

Final Thoughts on the Core Update

The August 2023 Core Update has been a major contributor to the SERP fluctuations experienced since April. As language school business owners, it’s essential to understand the implications of this update and take measures to ensure that their websites remain visible amidst all of these changes.

By staying up-to-date with Google’s guidelines, monitoring the effects of the Core Update closely, optimizing content for users, and taking advantage of local SEO, language school business owners can ensure that their websites are able to withstand any fluctuations in SERPs.

These strategies will go a long way in helping language school businesses maintain visibility and remain competitive among all other players in the industry. With these tips and tricks, your language school business will be well-prepared for the August 2023 Core Update!

The Takeaway:

The August 2023 Core Update has been a major contributor to the SERP fluctuations experienced since April.

As language school business owners, it’s essential to understand the implications of this update and take measures to ensure that their websites remain visible amidst all of these changes.

By staying up-to-date with Google’s guidelines, monitoring the effects of the Core Update closely, optimizing content for users, leveraging social media platforms and taking advantage of local SEO strategies, language school business owners can ensure that their websites remain competitive in SERPs and visible to potential customers. With these tips and tricks, your language school business will be well-prepared for the August 2023 Core Update!

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