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What is Search Engine Optimization (SEO), and how does it work?

SEO (Search Engine Optimization) is a complicated thing to do. It is rife with speculation, misinformation, and snake oil. You need to learn the fundamentals of SEO in order to either develop a search engine–friendly website on your own or hire a service that knows what they\\\’re doing. I\\\’ve learned that many language school business …

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The Difference between Organic and Paid Search Engine Results

You can rank high in organic search results, also known as \\\”natural\\\” search results. Organic search results are the Web page listings that most closely match the user\\\’s search query. One of the main concerns for language school owners is getting more students to book classes. Paid result listings are essentially advertisements – site owners …

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What’s the Difference Between Local SEO and Global SEO For Your Language School?

Search engines spark the majority of online experiences. Google is often the go-to starting point for asking questions, finding recipes, shopping, or locating food nearby, and organizations that rank first in the search results for these queries earn the most traffic. SEO is the process of improving an organization’s rankings. However, SEO is often divided …

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