Sandy Allain

The Difference between Organic and Paid Search Engine Results

You can rank high in organic search results, also known as “natural” search results. Organic search results are the Web page listings that most closely match the user’s search query. One of the main concerns for language school owners is getting more students to book classes. Paid result listings are essentially advertisements – site owners …

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What’s the Difference Between Local SEO and Global SEO For Your Language School?

Search engines spark the majority of online experiences. Google is often the go-to starting point for asking questions, finding recipes, shopping, or locating food nearby, and organizations that rank first in the search results for these queries earn the most traffic. SEO is the process of improving an organization’s rankings. However, SEO is often divided …

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Your language school competitor is ranking #1 on Google. The nightmare scenario!

You just found out that your major competitor is ranking #1 on Google for the search term you’re targeting. The nightmare scenario! What can you do to combat this? In this blog post, we’ll discuss a few strategies that will help you rank higher in Google’s SERPS and take back control of your market share. …

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Improve Your SEO Strategy by Publishing Regular Blog Posts

Written by Sandy Allain in Blogging It’s no secret that search engine optimization is vitally important for any business. You can’t expect to rank high in Google without a strong strategy. Fortunately, it’s not difficult to implement one of these strategies on your own website! What is SEO and why does it matter for blogging? SEO stands for …

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