SEO

What Is The Most Popular Trick To Be Found In Search Engines?

This must be one of the questions we are getting asked most of the time: people wanting to know how they can “trick search engines” to get their business listed more prominently on top of the search results. This question comes most often because business owners saw misleading advertising for products and software that supposedly …

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SEO vs. PPC: Which is Best for Your Language Business?

Promoting the content on your website doesn’t have to be difficult. Two basic methods are used to boost website traffic: pay-per-click (PPC) advertising or search engine optimization (SEO). Before deciding which method is right for your website there are two factors to consider: costs and desired results. PPC relies on paid exposure while SEO relies …

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Most Popular Keyphrases to Sell Your Language Classes

Keywords and key phrases are the heart and soul of everything you have learned about SEO for your language classes. The big thing with these two elements is that managing them ought to be both simple and sophisticated. In the SEO world, “simple” turns out to be the exact keywords used to match user entries …

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3 Reasons Analytics Will Make or Break Your Language School Web Success

You’ve invested more than you care to admit in graphics, design, and user interface. Your team produces engaging content, releasing blogs and videos on a regular basis. You’re throwing everything you’ve got at pay-per-click marketing. But you’re online business is nowhere near where it should be. In fact, all of that investment is quickly becoming …

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Doing SEO In-House Vs. Hiring An SEO Consultant

When attempting to build traffic to a website or business portal, it is important that SEO be a strong part of the copy. Search Engine Optimization, or SEO, is best when left to experts in the field. As with anything, you are better to let an expert handle things. Some companies choose to have an …

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What a Language School Owner Should Know About SEO

What is SEO? SEO is an abbreviation for search engine optimization. The term S.E.O refers to a set of techniques, strategies, and methodologies used in up surging the number of visitors to a website using the peak ranking routine. SEO’S are aimed at proliferating the prominence of websites in an organic search engine. Organic search …

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4 Reasons Why Quality SEO Will Cost You, and Why It’s Worth It

Search Engine Optimization is an amazing tool that anyone can use. It’s also an expensive tool. The higher the cost, the higher the quality you will get. It’s all about quality. Now you can get SEO for cheaper. The only downside is the product/services you get in return. If you go for something cheap, you …

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Dirty Secrets About Language School SEO You Might Not Want To Use

Search Engine Optimization is still for many companies and individuals just a set of “marketing tricks” to make the search engines, namely, Google, display your own websites in favor when your potential customers search for a problem and your company is being shown the most likely solution. And there were many shady strategies in the …

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Why Understanding SEO Yourself & Let Others Do Your Language School SEO Is The Key

There is the two-way fallacy of Internet Marketing for companies, and especially language school owners seem to fall for them. The first part is that Internet Marketing including SEO, search engine optimization, is so easy that you can do it yourself. And the second part the fallacy is the complete opposite: not knowing what SEO …

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Do SEO Wrong And Get Your Language School Ignored By Google And Your Best Customers For Years To Come

It is a funny thing how it works: if someone wants to learn a language they would rather like to have a native speaker teaching them and – which is of course one of the most successful language school business models these days – even better: plan and travel to the country and dream destination …

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