Some people really love and enjoy the approach of “101 Ways To…” advice frequently given on websites, blogs, and books – both for life and business questions. The […]
Is Your Marketing Budget Unrealistic?
Language school marketing success has much to do with which kind of tools and strategies you can afford to use. It is obvious that marketing will not fix […]
Why Language Schools Who Ignore SEO Will Always Suffer
Too many businesses think that search engine optimization SEO is either some luxury marketing strategy that does not apply to them or they think it is the act […]
Why Helping Language Students Believe In Themselves First Is More Important Than Them Believing In Your Language School
There is a hidden sales factor that most language schools seem to overlook: the lack of self-confidence in potential language students. This is something of great importance not […]
Are Your Language Business Decisions Based On Fear?
An increasing number of potential clients contacting me for help with their language school marketing keep telling me: “I was scammed in the past and paid way too […]
Your Language School Name: Magnet Or Stumbling Block?
How important is the name your language school and your language services and products, really? What if renaming your language school could improve your profits? Should Your Language […]