July 2020

SEO vs. PPC: Which is Best for Your Language Business?

Promoting the content on your website doesn’t have to be difficult. Two basic methods are used to boost website traffic: pay-per-click (PPC) advertising or search engine optimization (SEO). Before deciding which method is right for your website there are two factors to consider: costs and desired results. PPC relies on paid exposure while SEO relies […]

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Why It’s Better to Outsource Your School’s SEO Than to DIY

Anyone with a real interest in attracting website traffic has to think about SEO sooner or later. That’s because when it’s properly applied, SEO pulls in the right people from the right places for the right reasons. Fortunately, it’s also rather easy to implement, and as a result, its easy nature has contributed to its

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My Best Google Adwords Campaign Advertising Language Courses!!!

When running a private language school, the entire business model is dependent on gaining new clients. There are a number of different ways to market language courses. Many in the industry have long relied on analog techniques such as print advertising and referrals. Things have progressed into the digital realm, though, and with it comes

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7 Rules for Building Excellent Links While Promoting Your Language School Website

There’s more to promoting yourself and your business on the Internet than simply amassing an overwhelming quantity of links. Some websites have millions of links, yet they receive less than a handful of individuals each month and even fewer customers.The trick is to learn how to promote your website utilizing the right mediums. Anyone can

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Discover The Overlooked Translation Potential: Are Your Customers Multilingual?

Website Translation As A Marketing Tool? Here is a trick question, that contains some interesting overlooked marketing opportunity. If someone wants to learn a new language, in which language are you trying to reach this customer?Most traditional language schools think bi-lingual for specific products. So you offer a Spanish Course in German in Germany: this

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