September 2018

Language school marketing success has much to do with which kind of tools and strategies you can afford to use. It is obvious that marketing will not fix problems if you have problems with the quality of the language services you offer. High quality and remarkable language student experiences are the base for successful marketing.

Too many businesses think that search engine optimization SEO is either some luxury marketing strategy that does not apply to them or they think it is the act of adding a few lines of descriptions to their pages and domain description as a one-time requirement to be found on the search engines correctly. The truth

There is a hidden sales factor that most language schools seem to overlook: the lack of self-confidence in potential language students. This is something of great importance not just for the Language education industry, but impacts actually all buying decisions of all human beings. One of the biggest reason why people end up not buying

An increasing number of potential clients contacting me for help with their language school marketing keep telling me: “I was scammed in the past and paid way too much money for marketing before.” This naturally leads me to ask the all-important question: “Are your language business decisions based on fear?” and “What do you base

How important is the name your language school and your language services and products, really? What if renaming your language school could improve your profits? Should Your Language School Name Start With An A? Once upon a time in the “dark ages” without Internet businesses were forced to use those “Yellow Pages” books and everyone