July 2018

Not everyone might agree, but associations can be very beneficial and powerful for your language business. We already discussed some of those aspects at The Power & Risks Of Associations. You can learn the most from associations by looking at what they do right and learn from their examples, such as the IALC, discussed at […]

In order to ensure your Internet success with your language school, there are many Internet marketing-related activities that need to be done professionally. One of the most important framework activity online is Search Engine Optimization – the requirement for all your websites, social media pages and anything connected with online activity to promote your language

The never-ending dilemma in perceived value is looming over your language business. When is giving away free content just too much? Free language lessons, \”get-to-know-us\” lessons in your language school classrooms or free introductory online videos or even short Skype-based offers – are they just a necessary marketing evil? They can be all a helpful

Many people in the past believed that the earth is flat, and as time moved on and discoveries and science evolved it become clear that that was an outdated fact. We indeed live in a different world and universe. Surprisingly there are a still some people in the world today believing in the flat earth

Being affiliated and connected with the right network of people is a key element in business success. You might have already read in the other article The Power & Risks Of Associations and know why. This time we would like to talk about how the IALC, the International Association Of Langauge Centres, is a very good

While there are only two specific young millennials being shown in the image used for this article, I would like to point out that \”how students choose their language school\” is an article about ANY age and ANY demographics, not just young millennials alone. Before Understanding Influence You Need To Understand Demographics When it comes