Using keywords in internet marketing appears to be straightforward. However, it is not always that easy. Keyword research should be done with the searcher’s intent in mind. The […]
What is Search Engine Optimization (SEO), and how does it work?
SEO (Search Engine Optimization) is a complicated thing to do. It is rife with speculation, misinformation, and snake oil. You need to learn the fundamentals of SEO in […]
What is SEO, and How Can it Help Your Language School?
Are you looking to increase your online presence? Perhaps you want more potential students visiting your website. Whatever the reason, SEO is a great tactic that can help […]
10 Must-Read SEO Blogs For Beginners
Are you looking to increase your online presence? Perhaps you want more potential students visiting your website. Whatever the reason, SEO is a great tactic that can help […]
15 Most Frequently Asked SEO Questions
This article is intended for marketers and language school owners looking to learn the basics of SEO, PPC, content marketing, or social media. It includes 15 common questions […]
The Difference between Organic and Paid Search Engine Results
You can rank high in organic search results, also known as \”natural\” search results. Organic search results are the Web page listings that most closely match the user\’s […]
How to Choose Effective Keyword Phrases for Search Engines
To attract the right visitors to your website, use keyword phrases rather than single keywords. This assists search engines in directing users to more relevant results. A keyword […]
Looking for SEO help with your school’s website?
People often ask me how they can tell if an SEO agency is competent. Here are some things to look for: Do they have a strategy in place […]
The 10 SEO Basics You Need to Master (No Technical Experience Required)
You might not be aware of it, but Google is changing the way they rank websites. They are now looking at mobile-first and ranking your site based on […]
What’s the Difference Between Local SEO and Global SEO For Your Language School?
Search engines spark the majority of online experiences. Google is often the go-to starting point for asking questions, finding recipes, shopping, or locating food nearby, and organizations that […]
Your language school competitor is ranking #1 on Google. The nightmare scenario!
You just found out that your major competitor is ranking #1 on Google for the search term you’re targeting. The nightmare scenario! What can you do to combat […]
5 questions you should ask any SEO firm
The price depends on a variety of factors, including who you choose to execute your SEO strategy, your website positioning compared to your competitors, and how aggressively you […]