Are you looking to increase your online presence? Perhaps you want more potential students visiting your website. Whatever the reason, SEO is a great tactic that can help you reach these goals. This article will discuss what SEO is and how it can help improve the ranking of your website on Google search results pages (SERPs).
1. What is SEO and how does it work?
SEO is a process of optimizing your website and its contents to rank higher and gain more organic traffic. The goal behind SEO is to make it easier for potential customers or clients to find you on search engines like Google, Bing, etc.
2. How can SEO help your language school?
SEO is an excellent way to increase the online presence of your school. If you are looking for more students, then implementing SEO strategies can help rank your website high on SERPs and drive potential customers towards it.
SEO can be a complicated process. However, with the help of proper training and tools, you will quickly see your website getting ranked higher on SERPs. This is why it’s recommended that language schools outsource their SEO requirements to professional marketing companies.
3. The importance of keywords
The first step of SEO is to understand the significance of keywords. Keywords are words or phrases that help users find your website on search engines like Google, Bing, etc.
To make it easier for potential students to find you online, you need to select appropriate keywords and include them in your content (blog posts, articles), metadata, URLs, and tags.
The more keywords you use, the higher your chances of ranking high on SERPs and getting organic traffic for those search terms.
4. On-page optimization
In addition to the keywords you select, there are other elements that can impact your search engine rankings. On-page optimization is a process of making sure all these features (title tags and meta descriptions) help with SEO.
Title tags: They describe the contents of a web page and play an important role in attracting organic traffic from SERPs. Title tags should be unique for every page and contain keywords you want to rank high on SERPs.
Meta descriptions: They provide a brief description of the contents of your web pages and are used by search engines like Google, Bing, etc., as snippets. Meta descriptions help with CTR (click-through rate) and also contribute towards better SEO.
The above are some of the most important features that require on-page optimization to rank high on SERPs and get more organic traffic from users searching for your school online. It’s recommended that you make use of an SEO tool like Yoast to help with this process. Make sure you optimize all these elements by following Google’s guidelines.
5. Link building strategy
Link building is another important part of SEO. It’s the process of creating links from other websites pointing to your own website. This helps with getting more organic traffic and improving your search engine rankings faster.
There are different kinds of link building strategies you can use for this purpose- guest blogging, resource pages, directory submissions, etc.,
6. Content is king
It’s recommended that language schools make use of blogging to improve their SEO. However, this can be a challenging process and require some time and effort on your part.
A blog allows you to create fresh content for visitors looking for information about the services you offer. This helps with driving more traffic towards your website and improving your brand visibility.
It’s recommended that you write at least three blog posts per week and make use of proper SEO strategies to help with positioning them on top of SERPs. This will also improve CTR (click-through rate) and keep visitors engaged for longer periods.
Good content is the key to success in this regard.
When writing blog posts, stick to the topic and avoid using large chunks of text. Make it easy for readers by breaking your content into short paragraphs or bullets with sub-headings in between them. Images are another important element that can help you appeal more to visitors online. They give a visual representation of your services and are liked by search engines as well.
In addition to this, it’s also important that you have a proper social media presence and engage with your audience through these platforms. Social media is an excellent platform for language schools looking forward to building their brand online, improving SEO rankings, and reaching out to more potential students worldwide.
7. Monitoring your progress with analytics tools like Google Analytics
All these SEO strategies help you get more organic traffic and improve your rankings on SERPs. However, it’s important that you keep track of the progress and measure things like CTR (click-through rate), the number of visitors per day, etc., to see whether any changes need to be made in order for your language school website to rank higher and get more visitors.
You can use the free analytics tool like Google Analytics to monitor your website’s progress and see how many people visit your site, where they come from (geo-location wise), etc., It also provides you with information about which keywords are bringing in organic traffic for your language school, what is considered as a good CTR, etc.
You can also use this tool to find out where your visitors are coming from and which pages they tend to check more often on the website. This helps you focus on improving these areas in order to get better rankings for different keywords related to your school’s area of study/course offering online.
It’s recommended that language schools make use of a good analytics tool to monitor their website’s progress.
8. Getting your website audited by an SEO professional
You can also hire an SEO professional to help with optimizing your website for more organic traffic. It’s recommended that you get the ‘on-page optimization’ (SEO elements like meta tags, keywords/keyphrases, etc.) audited before doing anything else. A good SEO audit can give you valuable insights into how search engines
9. Some common myths about SEO
There are some common SEO myths that language schools often come across when trying to improve their search engine rankings.
Some of the most popular ones are, “SEO is dead” or “Google updates have killed SEO”- these are not true at all!
Search engines like Google constantly update themselves with better algorithms and features that help in improving the relevancy of search engine results. SEO is still alive and kicking, which means you need to optimize your website accordingly for better rankings on SERPs.
Another common myth is “SEO takes too much time” or “I don’t have time to worry about this! ” – this is not true either!
10. The future of SEO
SEO is constantly evolving and the future of SEO will largely depend on how well search engines like Google can understand what your website is all about.
Currently, there are some new things that you need to focus more on when trying to rank higher on SERPs for different keywords related to your school’s area of study/course offering online such as voice searches, video content optimization for YouTube and Facebook, etc.
Some of the most popular SEO strategies that still work in 2021 include:
- Keyword research (researching on different keywords related to your school’s area of study/course offering online is important.)
- Link building (quality links from external sites and social media help you improve rankings and get more organic traffic.)
- Creating quality content (content that actually adds value to your website’s users. It should answer questions, be engaging, etc. so people want to share it with their friends online!)
- A/B testing (try different versions of a page on your site and track the results to figure out which one works best for you!)
- Meta tags (meta titles and descriptions still play a role in how well your website is going to rank on SERPs.)
SEO can be considered a tough process that requires hard work, but it’s definitely worth it. It can help your language school website get the best rankings on SERPs and increase traffic to a great extent!
Do you need help with SEO? Let us know!
We are an SEO agency specializing in helping language schools with their digital marketing needs. We have helped schools improve the ranking of their website on SERPs and increase traffic by over 400%.
Contact us today if you need our help with SEO!
I’ve tried my best to compile a list of blogs, that I personally find useful, to help you get on your feet in terms of SEO knowledge.
If you read these blogs regularly, I guarantee the following:
- You\’ll know how Google works
- You\’ll have an idea about what keywords are important for your business
- Your site will rank higher on search engines
- You\’ll be able to increase traffic
- And finally, you can also grow your email list by building relationships with readers via comments
They feature a wide variety of content from guest writers to in-home writers and editors. So these blogs can also serve as your stepping stone to discover other SEOs and their informational blogs.
General knowledge base: News updates, introductory guides, detailed technical guides, local SEO, international SEO – they have it all. Regardless of your level of knowledge in SEO, these are a few websites that will always be relevant.
Ready? Let\’s dive straight in.
1. Moz blog
I found out Moz has a lot of free content like their Beginner’s Guide to SEO which is great because it\’s written by people who know what they\’re talking about!
They also have whiteboard Fridays where one of their writers does a presentation on SEO. The videos are kind of long but you can get the gist from them and learn a lot!
The Moz beginner guide is a solid place to start in my opinion, they also have some really good blog posts that cover a variety of topics. I\’m a big fan of their whiteboard Fridays videos because you get to see an SEO expert talk about their niche. People are also really nice when you ask questions!
You\’ll find a ton of information at Search Engine Land. It’s my go-to when I need to know about any major updates in the SEO community. SEL writers regularly cover new developments in the world of search, and their blog posts are always written by experts.
They also do industry research and keep you updated on the latest developments in search. I think they\’re worth keeping an eye on if you want to know more about mainstream SEO topics and news.
This is another great site for beginners as it constantly updates the SEO industry. Their blog posts are both well researched and cover a variety of topics, so you won\’t run out of interesting reads here. The Search Engine Watch team writes tools reviews and other helpful articles that help you learn more about modern marketing and SEO.
I think the team at SEJ does a nice job of covering both beginner and advanced topics. Some of my favorite posts from the site include \’How to Perform a SWOT Analysis for SEO\’ as well as their guide to voice search.
5. Neil Patel
Neil Patel\’s blog is one of the most popular blogs around and for good reason. The blog posts are usually short and to-the-point, making them easy to read and understand. He also has a lot of free content on his site, so it’s perfect for SEO beginners who want to start somewhere before graduating to an advanced level.
As an entrepreneur who sells language courses, you know how hard it is to get leads and sales with your websites. And if someone is already interested in learning languages, they would be even more eager to buy the course right away so they can start sooner!
Brian Dean is one of the smartest SEOs around. I\’m a big fan of his blog as he shares actionable ways to drive traffic and increase sales through his content. He also has a lot of great case studies that show you how to improve your website. His content is mostly focused on beginners and intermediates because he\’s pretty advanced when it comes to SEO.
If you want to stay up-to-date with the latest news in SEO, Search Engine Round Table is a great place to start. They have a team of writers who cover everything from search engine updates to industry research reports so you\’ll never run out of interesting reads.
They also have a really nice blog section where you can see what\’s new with Google updates and other SEO resources.
The best part is that they update the blog regularly so there’s always something to read!
Incorporating Google’s big updates into your SEO strategy can be a challenge. Sometimes it works, sometimes it doesn’t. Keeping up to date with the changes is essential for maintaining a strong online presence and being successful in search rankings.
That’s where the DeepCrawl blog comes in, you can see specific posts about SEO, the latest Google updates, and how they affect your site.
Most language school owners are not aware of the power of video marketing to boost their search rankings and drive more leads.
Tubular Insight is a less common option than the others on our list of the greatest SEO blogs, but it\’s well worth taking a look at. Tubular is one of the internet\’s most renowned resources for video marketing and how video content affects other types of online content in order to improve search rankings. We understand that many clients confuse written and visual content, and that\’s why Tubular helps to explain how they actually work together.
The other great thing about Tubular is its news feed, which constantly updates with the latest information on video marketing techniques. If you\’re a language school owner who is considering running a video marketing campaign, there\’s no better place to begin.
Another WordPress SEO blog is Yoast, a Dutch firm that\’s both down to earth and highly intelligent. It always manages to provide practical insights on real-world marketing issues thanks to its down-to-earth founder Joost de Valk. The company\’s blog (if anything) is even more useful these days, thanks to the addition of many guest contributors to the team. Yoast is also responsible for creating some of the most popular WordPress plugins, like WP SEO and others that are incredibly easy to use.
Do you know what the best part of blogging is? It\’s not just about sharing your knowledge with others, but also getting tons of comments and feedback from thousands of people. That\’s why we encourage our customers to get involved in other blogs like this one and share their own experiences. Remember that success is not a result – it\’s a process. We hope that these 10 SEO blogs can help you become more successful in your work.
We recently finished a website and blog redesign for MyLanguageBreak.com, and we couldn\’t be happier with how it turned out!