People often ask me how they can tell if an SEO agency is competent. Here are some things to look for:
Do they have a strategy in place that will help you rank better in Google?
In order to get more leads and sales with your website, it is important that you choose the right keywords for each page of your site.
The keyword research and integration part takes time because there are many factors in play when it comes to ranking well in Google search engine results pages (SERPs).
For example, according to recent studies by Moz, on average each webpage has about 200 factors being analyzed by Google\\\’s algorithm which ultimately determines where a webpage ranks for the search terms you are targeting.
Will your SEO agency get your website to rank well for local searches?
Local SEO optimization is important because it helps attract customers within the vicinity of your business, especially if you are a local language school owner.
For example, let\\\’s say that I\\\’m looking for a language school in my area and come across two different websites – one with good SEO and the other without. Which site will be more likely to get me to convert into a customer?
The site with good SEO because I can find information about what flavors they offer along with their contact details, location, and other relevant information right away.
The site without good SEO will have to work that much harder to get me to convert into a customer because I don\\\’t know what flavors they offer, where they are located, and how I can contact them.
Will your SEO agency create quality content for your business?
If there is no quality content on your website, then you are not only missing out on the chance of attracting new customers but also frustrating current students because they won\\\’t be able to find the information they need about your products or services. This means lost opportunities all around!
Fortunately, at LanguageSchoolSeo.com we understand this all too well which is why we will always make sure that you receive high-quality content for your business.
Do they have a clear understanding of the technical aspects of SEO?
I know you might be thinking that this sounds very technical and kind of complicated but in reality, it\\\’s quite simple.
When we talk about the technical aspects of SEO, what we\\\’re really talking about is coding which affects search engine optimization (SEO). This will determine how well Google can crawl through your website and understand what content to showcase on SERPs for particular keywords or phrases. For example, if there are errors in the code that Google encounters then chances are that your site won\\\’t rank high for specific search terms because there must be sufficient and relevant content on your page before Google sends out spiders to check it out and add it to their index.
Are you getting a monthly report on your SEO campaign?
A monthly report will help to keep both you and your SEO agency accountable.
It is important that you get updates from your agency about the progress of your project because it gives you the chance to make adjustments where necessary or discuss changes in strategy if needed.
You can even ask for screenshots of the analytics tools they use so that you can get a better picture of what\\\’s happening with your website, how many visitors it gets, and other aspects that influence Google search results.
Of course, this should all be done within reason but at LanguageSchoolSeo.com we understand that our customers want transparency which is why we offer a wide range of communication channels including email, phone, chat, and Skype.
In addition to this, we also offer a monthly report containing updates about your SEO campaign along with actionable advice on what you can change or improve throughout the month. This way you never feel left in the dark!
Are they only looking to get you high rankings?
Many SEO agencies are not clear about their goals and lack a long-term strategy.
This means that they will focus on the end result without giving much thought to how it\\\’s going to be achieved or what needs to happen along the way. This is why it\\\’s important that your school has a broad understanding of the different processes involved in SEO so that they know how best to move forward with your campaign.
Of course, the best way to do this is for you to provide us with as much relevant information about your business as possible. This will allow us to create a clear understanding of what has been done in the past and give recommendations on how we can improve these results going forward.
Don\\\’t forget that at LanguageSchoolSeo.com we offer a free website analysis where our SEO experts will look through your site and recommend changes that can be made with regards to on-page optimizations and off-page strategies such as link building which are proven ways of increasing search engine rankings.
What types of services do Agencies offer?
There are lots of different types of techniques when it comes to SEO but there is no guarantee that these will lead to top rankings.
The best way to figure out what works is by taking a look at the history of your site and finding out which strategies have been proven as successful in the past. Once you know this then you can use similar techniques that have worked for other sites or those that work well with your particular industry.
At LanguageSchoolSeo.com we offer services such as content marketing, social media optimization, and reputation management so if there\\\’s something specific you\\\’d like us to focus on then let us know!
Do Agencies use a wide range of tools?
SEO requires a very detailed approach which means that it\\\’s not possible for one person or agency to know everything about every aspect of SEO – especially given how quickly things are changing within this industry.
The use of a range of tools will give you the best possible chance at ranking for keywords that others might have overlooked or those which can be difficult to implement.
At LanguageSchoolSeo.com we make use of a wide range of SEO tools including Google Analytics, Moz, SEM Rush, and Raven Tools as well as many others so that we\\\’re able to understand our customers\\\’ websites and work out how to bring them up the search rankings.
In a Nutshell
Once you have found the right agency, the hard work really begins.
The internet is becoming more competitive as new websites are appearing every day and there\\\’s a lot of pressure on businesses to stand out from their competitors. This is why it\\\’s essential that you choose an SEO agency with a proven track record of success and who can provide you with guidance along the way.
If your school needs any help with website design, social media marketing, or content creation then make sure to contact us. We would love to hear from you!