You just found out that your major competitor is ranking #1 on Google for the search term you’re targeting. The nightmare scenario! What can you do to combat this? In this blog post, we’ll discuss a few strategies that will help you rank higher in Google’s SERPS and take back control of your market share.
1. Identify the problem
The key to fighting back is understanding your competition and finding out what makes them so successful. You can’t beat something with anything, so by first identifying the problem, you’ll be able to find a solution. The good news is that you’re not alone in this predicament.
What are some of the top concerns or questions people have about your competitor? Make a list, and then start brainstorming ways to satisfactorily answer each question on your own site. This will become part of your content marketing strategy moving forward. Remember, when it comes to ranking high for competitive keywords, you need to deliver the answers that your customers are looking for. And if they’re not finding them on your site, there’s no way Google will rank you above your competitor!
The next step is also important-you’ll want to pinpoint how much market share each of these terms accounts for so that later down the road you can see exactly how much business you’re potentially leaving on the table. While it may be tempting to write off a smaller search term, the traffic numbers might surprise you.
You’re probably thinking that this is going to take forever and cost
Additionally, look at which search queries are sending them the most organic traffic through Google.
2. Find out what makes your competitor successful
Once you’ve identified the problem, it’s time to do a little research on what makes your competitor so successful. Are they doing anything that you aren’t? It could be as simple as choosing a different content marketing strategy or using a specific type of media for their blog posts.
The key here is to find out what works for them and then do it better. For example, if you notice that their blog posts consistently receive more comments than yours, consider taking a similar approach by including relevant questions in your content or encouraging people to leave feedback on certain posts.
This will not only lead to increased engagement but also help Google understand the type of content you’re producing and how it directly relates to the keywords your targeting.
A positive customer experience is also a major factor in search engine rankings. If someone has an amazing experience with one of your competitors, they might be more inclined to write about their experience on social media or leave a glowing review somewhere online. This could lead Google’s algorithm to rank them higher on search engine.
3. Create a plan to beat them at their own game
You’re probably wondering what you can do to rank higher than your competition.
The good news is that there’s no one solution for this, so it will require some creativity and hard work on your part. What worked for them might not work for you and vice versa, but the first step is definitely figuring out how they became successful in the first place.
The next step is to come up with a plan that will help you beat them at their own game, but it might be time-consuming and require some hard work on your part (and without heavy PPC spending). The key here is to learn from what they did right while simultaneously coming up with creative ways of doing things better.
4. Implement your strategy and see results!
The worst thing you can do is write off your competitor as unbeatable. You’re going to have a much better chance of ranking high on Google if you implement your strategy and see results!
Once it’s implemented, monitor how things are going by tracking metrics that will show the success or failure of each individual tactic. No one strategy works for everyone, so by monitoring your results closely and tweaking things along the way, you’ll be able to see which strategies work best for your site.
5. Track your results and improve on what works
Remember, you’re going to need a lot of data to figure out what works and what doesn’t. By tracking your results closely and improving on the things that work best for your site, you’ll be able to gain ground against your competitors in no time!
While this nightmare scenario might seem like the end of your business, you’re going to be surprised at just how quickly things can turn around. By first identifying what makes them successful and then coming up with a plan on how to outrank them, it’s possible for anyone looking to become an authority in their industry!
If you don’t know where to start. We offer SEO services and will help you get started today. Reach out to us at LanguageSchoolSEO.com for more information.