Using keywords in internet marketing appears to be straightforward. However, it is not always that easy. Keyword research should be done with the searcher’s intent in mind. The goal of doing proper keyword research isn’t to find keywords that have a huge search volume or are highly competitive, but rather to find the best keyword …
SEO (Search Engine Optimization) is a complicated thing to do. It is rife with speculation, misinformation, and snake oil. You need to learn the fundamentals of SEO in order to either develop a search engine–friendly website on your own or hire a service that knows what they\’re doing. I\’ve learned that many language school business …
What is Search Engine Optimization (SEO), and how does it work? Read More »
Are you looking to increase your online presence? Perhaps you want more potential students visiting your website. Whatever the reason, SEO is a great tactic that can help you reach these goals. This article will discuss what SEO is and how it can help improve the ranking of your website on Google search results pages …
What is SEO, and How Can it Help Your Language School? Read More »
Are you looking to increase your online presence? Perhaps you want more potential students visiting your website. Whatever the reason, SEO is a great tactic that can help you reach these goals. This article will discuss what SEO is and how it can help improve the ranking of your website on Google search results pages …
This article is intended for marketers and language school owners looking to learn the basics of SEO, PPC, content marketing, or social media. It includes 15 common questions with brief explanations and links to resources for further study. Enjoy! 1. What is SEO and how does it work? SEO is your practice of working to …
You can rank high in organic search results, also known as \”natural\” search results. Organic search results are the Web page listings that most closely match the user\’s search query. One of the main concerns for language school owners is getting more students to book classes. Paid result listings are essentially advertisements – site owners …
The Difference between Organic and Paid Search Engine Results Read More »