What is Search Engine Optimization (SEO), and how does it work?

SEO (Search Engine Optimization) is a complicated thing to do. It is rife with speculation, misinformation, and snake oil. You need to learn the fundamentals of SEO in order to either develop a search engine–friendly website on your own or hire a service that knows what they\’re doing. I\’ve learned that many language school business …

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The Difference between Organic and Paid Search Engine Results

You can rank high in organic search results, also known as \”natural\” search results. Organic search results are the Web page listings that most closely match the user\’s search query. One of the main concerns for language school owners is getting more students to book classes. Paid result listings are essentially advertisements – site owners …

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