The never-ending dilemma in perceived value is looming over your language business. When is giving away free content just too much? Free language lessons, \”get-to-know-us\” lessons in your […]
5 Myths Language Schools Need To Stop Believing About SEO
Many people in the past believed that the earth is flat, and as time moved on and discoveries and science evolved it become clear that that was an […]
The Power Of Associations: What You Can Learn From The IALC
Being affiliated and connected with the right network of people is a key element in business success. You might have already read in the other article The Power […]
How Students Choose Their Language Schools: The Influencing Factors
While there are only two specific young millennials being shown in the image used for this article, I would like to point out that \”how students choose their […]
Why Being #1 Is Not Always A Good Thing
The Mobile Phone Paradigm Change Some businesses believe that if they only could be found in Number #1 positions in the search engines, they would get more customers […]
Why Fresh Blog Content Is The #1 Language Schools Nightmare
One of the easiest open secrets on ranking your language school well in the search engines is fresh and unique content. While this is simple advice, it is […]
Language School Owners Are Clueless About These Keywords
It might sound offensive to some people, but it is actually a fact that many if not the majority of language school owners are clueless when it comes to […]
Tripadvisor – The Overlooked Ally For Your Language School
Surprisingly for many still Tripadvisor is not on their radar. For many companies, Tripadvisor is just about hotels and restaurants and travel. Interesting enough any business that is […]
Why Language Schools Can’t Ignore Social Media Anymore
Of course strategic social media marketing is anything but free advertising and in fact, if you don’t understand the pitfalls and misunderstandings that surround social media it might […]
The Biggest Three Mistakes To Avoid With Online Reviews
Mistake 1: Not responding to Online Reviews Yes, it takes time and money to monitor online customer behavior and to strategically orchestrate “Word Of Mouth” in a smart […]
Are Online Learning Trends Hurting Your Offline Language School Business?
Technology moves in such an amazing speed nobody of us can barely catch up with it. And with every trend, you have new opportunities to bring your Language […]
Word Of Mouth Marketing For Language Schools – The Biggest Myths And How To Avoid Them
A lot of businesses – not just language schools – fail miserably with getting constantly qualified personal referrals. Valuable leads get lost and not followed up and on […]