The internet has grown and changed a lot in the last few years, and it’s never been more crucial for language business owners to make sure they’re getting their fair share of attention. This is where SEO experts come in: They can help you get your language business website ranked higher on Google so that potential students will find you when they search for whatever product or service you provide. The good news is that hiring an expert doesn’t have to be expensive — if you know what to look for.
1. What is SEO and why does it matter for language business owners?
SEO, or search engine optimization, is what you need if you want to get a high ranking on Google and other search engines. This means that when a potential student searches for the type of language business you run, your site will appear higher in the results than all of your competitors. That means more traffic — and ultimately, more students.
2. What is the process of getting your site ranked higher on Google?
The first step is to get that initial traffic into your site — and then keep it coming back for more! Using SEO, a competent professional can streamline a website so that Google knows exactly what words and phrases you most want to be associated with. This means that when people search for those terms and phrases, you’re the one they find first. On top of that, a good SEO specialist knows how to keep your site ranking high on Google — even as your competition tries to bump you down.
3. Who can I hire to do my SEO?
You don’t need an expert in-how SEO specialist with a proven track record of success, whether that’s someone who works for a larger agency or is an independent consultant. It also helps if that person has experience with your type of business — so don’t just hire the cheapest option!
You can learn how to do SEO yourself or you can learn how to outsource the work at a much cheaper price. When it comes to hiring, there’s no one-size-fits-all solution — but if you do your homework and know what to look for, you can get your site ranked higher in no time.
4. Why is it important to keep your SEO budget in check?
If you are on a shoestring budget, there are ways to save money when hiring an SEO professional. For instance, use free resources at first to make sure they’re not only effective but necessary for further work. This way, you can see what has made the biggest difference when it comes to getting more traffic into your site and boosting your rankings without spending too much upfront. And when you do hire an SEO specialist, make sure you can provide them with all the relevant details about your site — i.e., everything from the number of times it’s been optimized to what kind of content is currently on it — so they can start working right away without having to ask for more information.
5. How much does hiring an SEO specialist cost?
The price tag for hiring an SEO specialist varies depending on factors like experience, industry and how many hours are required for the job. Typically speaking, however, expect to pay somewhere between $1,000 and $10,000 a month or more to work with someone who can really boost your search rankings. This can be worth it in the end, though — especially when you consider that 90% of internet users rely on search engines to find what they’re looking for, according to Internet marketing experts.
6. What happens if I hire an SEO professional who’s not right for my language business?
Be sure you trust your gut when hiring someone with SEO expertise! You should feel confident that your specialist is familiar with the education industry and has a solid plan in place for moving forward. This applies to both larger agencies and independent consultants alike. If something doesn’t seem quite right, follow up with potential candidates until you find one who will be able to take care of everything you need to be done correctly the first time around.
7. Why is it important to implement good SEO practices over the long term?
The sooner you hire an effective SEO professional, the more money and time you’ll save in the long run. Plus, customers who find your business through Google’s first page will be much more likely to stick around if they have a good initial experience — which means you’ll have a steady stream of new business coming in.
8. What can I do myself instead of hiring someone else?
Start small! Even though hiring an SEO specialist is very important for your language business’ success online, there are many things that even busy entrepreneurs can do themselves to improve their search engines ranks, such as using tools like Google Webmaster or Moz Local. You could also start with some free resources before moving on to hiring someone.
9. How can I make sure I get the most out of my SEO specialist?
Be clear about your goals so you understand what will be done and by when. Before you go any further, have a conversation with your specialist about where you are now and where you’d like to be — both in terms of rankings and how many leads come through search engines into your site on a daily basis. Then ask lots of questions to ensure that your specialist is thinking strategically and developing a realistic plan for taking your language business’ online presence to the next level!
10. What else should I keep in mind before hiring an SEO professional?
Even though it’s important to hire an experienced SEO specialist who knows their stuff, don’t forget that you’re the expert in your language business’ industry — and this is a working relationship, not a one-sided deal where you simply hand over a check and go about your day. Make sure you feel comfortable with your specialist before going forward with hiring them to work on-site optimization.
11. How do I know if my SEO specialist is doing a good job?
The best way to tell whether your SEO specialist is doing a great job is by looking at the metrics they’ve provided you with! These include:
- amount of monthly organic traffic coming from search engines
- number of leads generated as a result
- visitors staying on your website after clicking through from Google or another search engine
- click-through rate (CTR) for ads running alongside your content
13. What’s the bottom line?
Working with an SEO professional can be expensive, but it’s usually worth it in the end and even more so for small businesses who don’t have access to someone with SEO expertise on their team. Make sure you follow a professional’s advice based on their expertise in your field and then put that advice into action!
An individualized approach from an experienced SEO specialist can drive more business to your language business, especially if they’re familiar with the industry. A good way to keep costs low is by starting with some free resources before hiring someone full-time or part-time to work on improving your search engine rankings and overall online presence. What does it cost for a small language business to hire an SEO specialist? It could be the best investment you make for your language business’ future.
12. How can I choose the best SEO professional for my language business?
Research is key! Before you commit to hiring someone, ask them lots of questions about their work so far and who they’ve worked with — especially if you’re interested in results beyond just increasing website traffic. You should also check references before making any decisions. Ask former clients what type of experience they had with the specialist, what results in they got, how long it took, etc. If possible, reach out to some current clients as well for an even more up-to-date perspective on how things are going now that your SEO pro has started working together full time!
13. What should I look out for in my contract?
When hiring an SEO professional, make sure you understand what happens if things don’t go as planned. It’s important that you have a detailed contract that clearly states the scope of work to be done, timelines for completion, how many revisions are included, and who owns any content your specialist creates for your business.
A conclusion on how to find a quality, affordable, and reliable service provider that will help you attract more students and clients to your language school!
Make sure you follow a professional’s advice based on their expertise in your field and then put that advice into action! Research is key when hiring someone new, but if you do your research carefully, you can find a reliable service provider who will help improve your search engine rankings and grow your website traffic exponentially. Working with an SEO professional can be expensive, but it’s usually worth it in the end. It could be the best investment you make for your business!