When you run a language school you are in heavy competition. You are constantly competing against other school for the best tools for your practical solutions. One of the best ways you can achieve this is through your web design. Web design is vital in language schools.
It’s all about the first impression. Your site needs to be up-to-date and honest. It also needs to be saying something to prospective students that no one else is. The best thing you can consult with a web designer. Have him or she look over your stuff. He/she can tell you what needs to stay and what can go. Your site needs to bring the students in. Prospective students need to choose your school over all the others.
How can you do this?
1) Your site needs to have a listing of all activities. Your school needs to also give out detailed information on times and dates on everything.
2)Communication is of the utmost importance. Communication is probably even more important because you are running a language school. Your communication needs to be in both English and the language you are teaching. How else will your students learn if you only have one language?
3)Get into the habit of publishing your current students’ work. This way prospective students can see what to expect, as well as what is expected of them.
SOME OTHER THINGS TO THINK ABOUT WITH YOUR WEB DESIGN
QUALITY OVER QUANTITY
Get in the habit of using backlinks. This way people can easily find you online. You also need to use the backlinks wisely. The idea is not to have the most up, the idea is to have the best up. Use the best backlinks to advertise your school. Many make the mistake of choosing quantity over quality. If you can avoid this, do so.
THE TIME YOUR STUDENTS SPEND
How much time are your perspective students spending on your homepage? Are some of the students really taking a look at your webpage, thinking over what you have to offer? Are some of them just glazing over it and moving on? You need to know this. The idea is to get your perspective students on your page for a certain period of time. Is there a reason why some students are not interested? Find out what it is, then fix the problem. This is why you have a web consultant with you.
HOW SOON DO YOU ANSWER BACK
This is a very important question in web design. Your tools need to respond to current and prospective students in record time. How soon do you respond to emails? Phone calls? How soon are you taking an interest? The response time on your web design will also tell your prospective students something. It will tell them how important they are to you.
What types of forms do you send out to collect information? Do you rely on surveys? What is the success rate for all of these tools? If certain ROI forms are not working, what are you doing to correct the problem?
The competition for language schools is very intense. You and your web design need to be on top of things. It’s not enough to keep your current students interested, you need to keep the ball rolling. You need to keep the momentum going. Using just some of these tools will help to improve how things work at your school. You can go online and get some more tips on improving your web design and your school.