If you’re reading this, chances are you are the marketing manager of a language school. You and your team, work long hours with lots of passion to make sure that students enjoy their time at your establishment and will want to come back again.
One way you can market your language school is by using social media in order to get in touch with potential customers and interact with them more informally than through traditional advertising.
With the right tools, you can successfully market your school online. These tools are primarily fueled by dynamism and social media interaction. This means they combine information and communication just like social media or blogging do.
The following article describes how to explore the world of social media for language schools so that your school can get a grip on the possibilities of this type of marketing.
Step 1: Research and analyze
The first important aspect is to understand the most famous social networks, their uses, and their potential for your language school. The more you know about them, the better you will be able to apply them in regard to your marketing strategy. You also need to make a list of all the social networks that are used by your target audience and analyze them according to demographic data such as age, sex, or income.
Step 2: Choose your social media platforms
Once you have studied all the social networks and know which ones best represent your target audience, you need to choose the one that best suits your strategy. You should choose a platform that will be useful for reaching your target audience, but also one that is easy for you to use. Facebook, Instagram, and Pinterest are excellent platforms to use. You can combine them if you wish in order to reach more people.
Step 3: Create a strategy for your social media marketing
You should create a plan that will guide you and your team through the process of using each social network. From this, you will be able to determine how much time and effort you want to dedicate each day and week towards using social media in order to promote your school.
Step 4: Create a social media profile for your language school
It’s important to be careful when creating your profile and remember that it must represent your school’s dynamic and brand. For this, you will need to invest some time in it. For example, when creating a Facebook page for your school, there are several points to take into consideration such as the purpose of the page, the image that will represent your school and how you will interact with people.
Step 5: Post content
Now that all your profiles are completed and ready for use, it’s time to show the world what your language school has to offer. To do this, you need to post materials such as photos of your school, testimonials by former students about their time at your establishment, or articles from members of the press that cover your school.
Step 6: Interact with people
It’s important to get in touch with people and interact with them on a daily basis. This will give you the opportunity to show the world what great teachers and staff members you have at your language school.
Step 7: Monitor your social media profiles
If you want to monitor your social media pages, you should check how they are performing from time to time. If it’s not doing well, you should address this problem right away so that it doesn’t affect the quality of your posts and their effectiveness. To do this, you will need to create a good strategy in which you can analyze all the stats of each page and take action according to them.
Step 8: Interact with people on a daily basis
Try to get in touch with people at least once a day. This will help you learn more about trends in regard to the language you teach, offers that are available for your school, or suggestions from students. You will be able to get a sense of what you can do to make your business even more successful. After all, this is one of the main purposes of social media: to interact with people and create an effective relationship with them.
Step 9: Use metrics as feedback for your social media strategy
Another great way to monitor how well your campaign is working is by looking at the statistics. If you measure carefully the level of engagement, the number of followers, or the return on investment that you get from your campaigns, you will be able to adjust your strategy accordingly.
Step 10: Track your progress
In order to measure how well your social media marketing is working, track the level of engagement that you get with each post. You should also keep track of the number of followers or people who like and comment on your posts. This way, when measuring the success of a strategy, you can come back to it at a later date and determine if it was successful or not. You should also take into account the return on investment that you get from your social media campaigns.
Step 11: Repeat the process
Now, after analyzing all your social media accounts, you should repeat the process and adjust your strategy when necessary. This is how you will be able to adapt it in order to reach more people or to discover new ways of marketing that will improve your online presence.
Final thoughts
This type of marketing can be very effective for a business such as a language school. In fact, if you follow these steps carefully every day and make efforts to improve your social media strategy, you will see that it has an impact on your business and increases student enrollment. That’s why it can be very useful for language schools to start using social media platforms to promote their services. Do you have any other suggestions for running a successful social media campaign? If so, tell us about them in the comments sections. I would love to hear from you!