In this article, I’ll share with you some ways to increase your traffic without ranking higher on Google. You can use the following strategies to make sure that people are visiting your site and engaging with what you have to offer.
1. Create irresistible titles
Your title has to be important because it’s the first thing people will see before they decide whether or not to click on your link. You want them to read it and think, “This is going to help me!” The best way to make sure your readers understand what you’re talking about right away is by using a common phrase. For example, if you’re writing an article titled How To Study Spanish Abroad, then the title could have the phrase “Study Spanish Abroad” in it so you know right away what the article is about.
2. Create meta descriptions
Google is trying to create the most accurate and relevant description of your page for their organic search results. By adding a meta description, you can tell Google what your page is about.
3. Keep your content fresh
This is one of the best ways to get more traffic without ranking higher. Google ranks pages based on how often they are visited, so if you want people to visit your site, don’t wait until it has enough content in order to publish. Write content when you can and always strive to write better than average.
4. Generate an on-page table of contents
The idea is that Google will look at the article and see what section it belongs to. It will then know that if some one searches for “how-to,” they’ll probably want the how-to section. Google knows what keywords people are searching for. It uses this data to help you get traffic based on your content’s relevancy. If your content doesn’t match what people are typing in, they won’t find it!
In fact, Google has said that including a table of contents is an indication of article quality. This means you can get extra traffic from being a quality writer!
5. Use Schema.org
We already discussed how to find trending topics, but what about those who aren’t as popular yet? Schema.org is a “structured data markup schema” that can help you rank higher on Google by making your content easier to understand so search engine bots will visit your site. You can use a variety of these codes to let people know what your pages are about and whether or not they should allow search engine bots onto their website.
6. Use social media
Social media is a great way to get more links to your articles, which means you’ll have a higher chance of ranking higher on Google. If you want people to see what you’ve been up to, share on related Facebook groups. This will help generate traffic from the search engines. Posting links to your site on social media can also help boost its rank in searches.
7. Use keywords throughout your article
The best way to make sure people find your website is by including keywords throughout your content. You should write a full sentence around a keyword instead of just including it for search bots because it will make it easier for readers too!
8. Use an H2 headline
The first thing people will see on your page is the header, so it has to be important. Make sure you put a keyword in your H2 headline for more traffic. You’ll want to make sure that it’s not only relevant to what you’re writing about but also catchy and interesting!
9. Offer value
In this digital age, content floodgates have been opened wide and there is no lack of blogs, videos, podcasts, etc… But don’t worry because there is still room for quality material. If you want people to visit your site stand out by offering value; make them feel like they can trust you by always putting out good content. This could mean interviewing experts or sharing links to other websites that your readers would enjoy.
10. Optimize for mobile
Most people are using their smartphones to look up information, so if you want more traffic then you’ll need to optimize your site for mobile users. You only have a few seconds to convince someone that your website is good so having a responsive design can make or break you. Make sure everything looks clear and crisp on both the phone and desktop settings!
11. Try a blogging calendar
Writing down your content ahead of time helps increase productivity and gives you a deadline. It can help you meet your goals faster and become a better writer at the same time! A blogging calendar will help you generate more traffic because it will be easier to write about what’s going on currently or trending. You’ll have an entire month to do research, interview experts, etc… The possibilities are endless!
12. Pay for ads
çIf done right, paid ads can boost your website’s rank and traffic in no time. You’ll want to create an ad that matches the audience’s interests and keywords for faster results. It can be daunting at first, but after a while, you’ll start seeing better results than organic traffic.
13. Have good content
Good content is the key to success! If your writing style isn’t up to par with today’s standards, then you should improve it ASAP! Make sure everything is clear and reads smoothly so people won’t have trouble understanding what you’re trying to say or relay information. With great content comes great traffic; make sure your articles are well written before publishing them!
14. Optimize for local searches
If you want more traffic from the search engines, then you’ll need to optimize your site so Google can find it easily!
You want specific keywords in your meta description and H1 tags so they stand out when someone is searching locally. This means no extra spaces or missing words; as many relevant keywords as possible!
15. Make sure people can contact you easily
As the old saying goes, “You never get a second chance to make a first impression.” People will judge your credibility by how easy it is to find your contact information. If they can’t find it after reading your site chances are they won’t become a fan or follower! Make sure everything is clear and visible so people know where you are. This includes social media websites too because it’s great for brand awareness!
There are many ways to increase the traffic of your website without ranking higher on Google. You can use these strategies, or a combination of them, to make sure you’re getting noticed by potential students!