For those who feel they have a successful blog but just can’t seem to grow their audience, it may be difficult to figure out why. You have the content, your layout is sleek and efficient, but you just can’t seem to grow. For many, their success is based on the size of their audience. So, to help you grow your audience, you may want to consider some of these tips.
As with most businesses, networking is a tool for survival. Your blog is essentially your own business. As such, you need to make sure that you’re networking with other blogs that are in your niche. A simple credit on their blog or shout-out could be what brings people to your blog. If those people like what they’re seeing, then they’ll stick around. Basically, by networking, you can do a bit of advertisement without having to think up a massive marketing strategy.
You can start this connection by contacting other bloggers on social media. There may even be an online resource where bloggers of a particular niche can communicate and build up a community. Contact these bloggers, but be aware that they’ll likely also be looking to share a similar credit on your own blog.
2. Guest Blog
Another avenue you may want to explore to grow your audience is to guest blog on other people’s blogs. This may seem counter-intuitive, but it can actually be an excellent way to bring in readers. Don’t sparse on the content either. This could be the one chance that you have to show your quality of content.
Besides that, you’ll also want to continue to engage with readers who comment on your post. This is especially important if the blog’s owner does not as it shows that you are happy to interact with your readers. Many audience members enjoy feeling as though their voice is heard, and a conversation with the author of the blog post can make them feel heard and unique.
3. Check Your Content
With a specific targeted audience in mind, you’ll want to make sure that the content you’re posting is what they want to read. If you hit a writer’s block, then do a quick search on google to see if there’s anything newsworthy about your particular topic. Your audience may be curious to know about it. By keeping an eye on the subject in regards to other posts, you may also begin to see emerging trends. Capitalize on this and be the first to bring in to your audience’s attention. They like to think that they’re the first ones to know about a particular topic or content.
4. Make Your Content Easy To Share
One last aspect is to make sure your blog is easy to share on social media. By letting your readers share your post, you are sure to bring in a greater audience. It can be as simple as adding share buttons to your blog.