Blogging During COVID-19: 10 Reasons Why You Should
Any website should be more informative rather than just being promotional. Many businesses are put off by thinking about using a blog and are worried about the amount of time it takes when delivering no return. A blog is essentially a method for archiving instructional material and is the most robust platform for coordinating web users’ subjects.
If you’re searching for particular marketing activity to prioritize right now – begin blogging.
- A Blog Transforms Your Website Into An Educational Portal
The mass majority of web visitors the visit your website won’t get used to the changes immediately. During the first visit, they are generally in the early stages of the sales process and are fixated on development studies.
A forum or information area transforms the website into an educational resource and lets a guest contact the team quickly.
Trust, along with credibility, is also a crucial factor for conversion. Another way to showcase your branding as an authority in your field is to post about the latest trends in the industry consistently, most asked questions, and sources that contain a lot of helpful information.
- Blog Content Supports Your Existing Marketing Channels
During the course of evaluating several marketing channels, blogging is one of the most recommended long-term strategies.
If you estimate your marketing budget due to COVID-19, try to consider prioritizing blogging for it is proven low-cost on investment, and blog contents support other marketing channels.
Anyone can also utilize blog content via website opt-ins, paid advertisement campaigns, email marketing, and even social media websites, in addition to SEO.
- Blogging Boosts your Website Traffic
When anyone does internet analysis, they mostly do so by looking for long-tail keywords. Blog entries are usually ranked at the top of the search engines for these keywords.
Blog posts, particularly long-formatted materials, give your site more possibilities to rank for diverse keywords, which will result in more traffic in exchange.
Domain authority is also an essential factor to achieve for SEO. Adding more content to your website with blog posts can increase your website’s domain authority and present the site as a resource answer for common questions in the leading search engines’ algorithm.
- Blogging Generates Huge Sales Resources
A lot of B2B and outside sales are moving to complete digital interaction, from payments and establishing an in-house communication; all these adjustments are because of the COVID-19 pandemic. Blog content can also help your sales team in the promotion of the company’s product line.
You may not want to spend most of your precious time explaining every industry terminologies to a prospect during the sales processes. Instead, if a prospective customer concerns your services’ technical details, you can share an insightful blog post on the subject. This strategy also presents your company as an expert in your industry.
Also, case studies, industry reports, or recognitions or awards available on your website can be a big help to prolong conversations; it can also be a supporting factor to close a deal for milestones and be a basis for the client’s decision making.
- Blogging Establishes Branding Awareness
During these uncertain shady days, the brands and companies trying to keep in touch with their customers in significant ways are building good impressions and brand loyalty.
Maintaining an active blog on your websites also shows how great your company’s credibility is and other businesses affiliated with your company. If you engage with your company’s blogs, you may also consider posting visitors’ blog posts on other sites and being a contributor to other large content sites.
When involving other content sites as a guest blogger, you will need to provide links from your previously published articles online. Your past blog content can support your latest updates to make it more understandable for new viewers.
- Blog Content Sustains Most Email Marketing
At this point, due to the coronavirus, a lot of companies are delaying massive investment plans or placing business decisions on hold. Companies are considering a lot of things before moving because we still have no idea when the global situation will go back to its normal state.
The email market is also a recommended way to keep in touch with your potential customers and, most significantly, those existing ones. Most email newsletters are educational information about a product, not focused on promotions or sales campaigns.
It would be best if you made more of your latest blog posts as material for each newsletter. Usually, you want to reduce the content count to a few paragraphs in the email newsletter itself. The strategy is to provide short snippets of the recent blog posts and then add a link for your website’s full post.
- A Blog Becomes A Great Source Internal Knowledge
Like several other businesses switch permanently or temporarily to remote employment for several months to come, their onboarding and preparation for new employees has also moved to digital platforms.
Training workers remotely needs a lot of planning and new, streamlined procedures, from material to training manuals. Blogging business patterns and issues also provide useful material for staff and attrition.
A blog essentially serves as an internal knowledge archive that serves as start-ups for newly hired ones.
- Blogging is Essential for Social Media Promotion
In the past six months, people have invested a higher amount of time on social media sites.
If your business isn’t involved in social media, it’s the perfect time to start writing your blog. Blogging can be an excellent resource for social media shared information. Whether in text or short video format, any blog post should be posted on social media and make sure that these contents are also accessible on the company’s social media channels.
It’s highly evident that video content performs better on social media; it means that you can upload all of your video blogs or vlogs directly there. It can be on well-known social media networking sites like Youtube, Facebook, and Instagram.
- Blogging Encourages Link Building
Link building is essential for domain authority and search engine optimization. Even if you aren’t directly engaged with an SEO company right now, you can still focus on building links through content blogging.
Your website’s own domain authority grows as you get more links from high-quality websites, and businesses that create blogs develop up to 97% more ties to other websites.
Publishing exciting blog content can natively help draw links from other sites. You can also build up on-page engagements with your blogs.
Yoast or All-in-One SEO are WordPress plugins that are fantastic tools to allow the simple optimization of your blog posts. You can be driven by setting up some internal ties to various blog posts.
- Blogging will never get out of style!
Though we’re suffering from various uncertainties these days, blogging has been the mainstay of internet surfers for almost 20 years now.
Although nearly everything else in the web design and digital marketing landscape has changed, blogging continues to yield good outcomes. In the 2018 survey, 55% of marketers state that blogging is their top inbound marketing target.
Conclusion
As production costs rise and demand for products/services decline, finding cheap ways to produce leads is a smart business practice to increase revenue.
Business or Company blogging, if handled strategically, will stimulate lead generation even this time of crisis like COVID-19. Therefore, opting to use blogging actively as your robust marketing tool will surely reap several benefits for your branding.
It’s unlikely the blog material will quickly be out of favor. Content marketing tends to be an essential tactic, and blogging plays a crucial role in any content marketing program.