Word of Mouth Marketing

Language School Video Marketing: Is Infotainment The New Default Marketing Strategy?

Are people getting lazier to read and consume text-based information and switching over more and more to watch videos instead? How is video helping your reputation? People are different in how they consume and process information. Some people are visual, others more audio oriented, others need to touch something and this could translate to them …

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Free Language Lessons – A Necessary Marketing Evil?

The never-ending dilemma in perceived value is looming over your language business. When is giving away free content just too much? Free language lessons, “get-to-know-us” lessons in your language school classrooms or free introductory online videos or even short Skype-based offers – are they just a necessary marketing evil? They can be all a helpful …

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