PPC

SEO vs. PPC: Which is Best for Your Language Business?

Promoting the content on your website doesn’t have to be difficult. Two basic methods are used to boost website traffic: pay-per-click (PPC) advertising or search engine optimization (SEO). Before deciding which method is right for your website there are two factors to consider: costs and desired results. PPC relies on paid exposure while SEO relies …

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Most Popular Keyphrases to Sell Your Language Classes

Keywords and key phrases are the heart and soul of everything you have learned about SEO for your language classes. The big thing with these two elements is that managing them ought to be both simple and sophisticated. In the SEO world, “simple” turns out to be the exact keywords used to match user entries …

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