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Finding a Job as a Language School Marketing Manager

Most days it feels like there is a new, trendy job opening posted on LinkedIn. If you’re still trying to find work after graduating college or university, wondering where to start your search for that perfect job can be overwhelming! Language School Marketing Manager jobs are usually a good choice if you have some experience …

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Discover The Overlooked Translation Potential: Are Your Customers Multilingual?

Website Translation As A Marketing Tool? Here is a trick question, that contains some interesting overlooked marketing opportunity. If someone wants to learn a new language, in which language are you trying to reach this customer?Most traditional language schools think bi-lingual for specific products. So you offer a Spanish Course in German in Germany: this …

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Local SEO Versus International SEO: What Attracts Your Ideal Language Students Better?

Online marketing is all about your reputation in the first place. No sale is going to happen if potential customers do not trust you. One of the most important and essential things to achieve that is to optimize and prioritize your LOCAL SEO before worrying about how to position yourself better Internationally. What is the …

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Stop The Guesswork: How To Know What Is Working Online

Making Internet Marketing work is a full-time job. Employing all necessary strategies to gain trust online and get and keep the attention of possible language students is something that requires ongoing, well-orchestrated activities. It also requires substantial funds if you want to be ahead of your competition in search engine results using SEO optimization and …

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Can SEO Be Stolen?

Many language school owners are deeply worried that money and time invested in Internet marketing efforts are constantly at risk. Will keywords, topics, topics (articles, images, videos) be abused and stolen? Will others hijack them online and basically “steal SEO” and redirect traffic and potential customers elsewhere? It is hopefully clear that anyone can write …

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Why Helping Language Students Believe In Themselves First Is More Important Than Them Believing In Your Language School

There is a hidden sales factor that most language schools seem to overlook: the lack of self-confidence in potential language students. This is something of great importance not just for the Language education industry, but impacts actually all buying decisions of all human beings. One of the biggest reason why people end up not buying …

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