Content Strategy

5 tips for writing engaging copy in social media marketing

The real power of social media lies in its ability to create new connections between people. And while it may sound like a cliche, this fact can’t be overstated when it comes to online marketing. As any good marketer will know, key elements of a successful campaign require that you engage with the audience by …

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Why It Pays To Publish Evergreen Content

Going green is a popular byword among individuals, families, and various organizations. It is something that every company should look into and implement as well in different areas of their business. There is one element on your website that would benefit significantly once you go green as well: your blog. Going green with your blog …

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What Is Business Blogging?

First and foremost, you need to understand what blogging is. Blogging is the act of creating content that encompasses the messages that you want to convey. Every blog post you make is housed in your website’s blog section. Plenty of people have personal blogs or other blogs that generate profit from placing advertisements. They publish …

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How Often Should You Post?

Publishing regular updates indeed help in keeping your online presence interesting. Giving information for your customers to comment on or simply share maintains your site traffic in force. By successfully learning what and when to post, you will be able to see your efforts materialize. One challenge for every business is timing. It is essential …

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How to Get Links to Your Site and How to Get Them?

When it comes to B2B sites with quirky products, link building becomes an easy task. You can use any of the 12 kinds of links to get traffic in and out of your site. However, with an education based site, you need some special tactics and strategies to build links. Also, you need to focus …

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