Business Plan

The Travel and Language Education Industry: How to Survive the Pre-COVID-19

For the past few months, we had witnessed how the travel and education industry, let alone the language learning sector, had been hit hard when COVID-19 infested the entire world, causing major chaos and a continuous increase in the death rate worldwide. Many significant businesses were terribly affected by this global pandemic. It’s a heartbreaking …

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Are You Wasting Your Money On Internet Marketing By Paying Too Little?

The constant fear of wasting money on marketing is a bad consultant. As I said in the article Is Your Marketing Budget Unrealistic before Nobody wants to spend more money on marketing than necessary. The shocking overlooked insight indeed is: are you wasting your money by spending TOO LITTLE? Language school owners that constantly seek …

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Language School For Sale – Is It A Good Idea To Buy An Existing One Instead Of Starting A new?

Are you excited to start your own brand new language school or are you at a point where you want to expand your reach by adding another location to your current language school network? No matter what your situation is, doing a quick research on the search engines using the term ” language school for …

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Why Helping Language Students Believe In Themselves First Is More Important Than Them Believing In Your Language School

There is a hidden sales factor that most language schools seem to overlook: the lack of self-confidence in potential language students. This is something of great importance not just for the Language education industry, but impacts actually all buying decisions of all human beings. One of the biggest reason why people end up not buying …

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Are Your Language Business Decisions Based On Fear?

An increasing number of potential clients contacting me for help with their language school marketing keep telling me: “I was scammed in the past and paid way too much money for marketing before.” This naturally leads me to ask the all-important question: “Are your language business decisions based on fear?” and “What do you base your …

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Your Language School Name: Magnet Or Stumbling Block?

How important is the name your language school and your language services and products, really? What if renaming your language school could improve your profits? Should Your Language School Name Start With An A? Once upon a time in the “dark ages” without Internet businesses were forced to use those “Yellow Pages” books and everyone …

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Is It Possible To Start A Language School Without Proper School Accreditation?

The question of starting and maintaining a language school business comes all down to your reputation. Can you prove that you are able to teach languages in a way that provides long-lasting benefits to your customers? Is it possible to start a language school without proper school accreditation – and is it actually desirable? Teaching …

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