Language School Directory Strategies: How To Be Found Faster

There is a way for your language school to be found faster by potential language students online using language school directory strategies. It is not a new undiscovered trick but rather something overlooked by language school business owners that do not understand how authority ranking in Google works. When it comes to being listed in …

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Language School Marketing: What Is Your Plan?

The key to profitable language school advertising lies in a mental shift that recognizes a major fallacy: doing marketing only when it is absolutely necessary. Treating language school marketing as something that only needs to be done when “everything fails” and as “emergency backup” is more common than language school business owners would like to …

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How To Spy On The SEO Of Your Competitors And Why You Should Actually Do It

There are a lot of controversial discussions on how to improve the results of language school marketing online and it comes down to one crucial element that possibly is ignored by at least 75%-90% everyone doing something online. You can’t make any smart business decisions based on “guesswork”. You can’t make any online business decisions …

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Why Pay Per Lead Is The Future Of Language School Marketing

Internet Marketing has become over the last years more and more complex. Not just with the ever-growing options of new social media beyond Facebook and Twitter. It takes a lot of specific niche know-how these days to understand how to reach specific age groups. The online behavior of language students has changed dramatically. In order …

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Is Teaching Klingon A Secret Language School Marketing Strategy?

Why on earth should you bother with the artificially invented and constructed a language for Star Trek in the first place? Not everyone is as extreme as one Klingon language enthusiast who even tried to raise his own son in Klingon, but you might be surprised that there is a Klingon version of the board …

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How To Get Instant Customers (Is That Actually Possible?)

Is this the dream come true: customers that actually buy something online from you without “bothering” you personally? Well, to be honest, it is possible, but it entirely depends on the industry you work in. Unfortunately – or we should rather say: luckily! – the language school business we are in is not one of …

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Pay Per Lead Marketing For Language Schools

Why more and more language schools use smart pay-per-lead generation to attract more language students to their businesses Performance marketing is one the success strategies many companies apply online for a long time. The question is why it took so long for language schools to catch up and understand why lead-generation methods have changed rapidly …

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Why The New GDPR Privacy Law helps to get more customers

Yes, it is a real pain, this new GDPR privacy law that is enforced after May 25th, 2018 and that is regulating how customers are protected not just in the European Union, but with every company worldwide that deals with customers in the European Union. Since many companies have ignored the changes that are now …

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Language School Agents: A Dying Profession?

Many schools received a lot of new language students with the help of language school agents. Decades have passed, the Internet has evolved rapidly and the new generation of students barely walk into a travel agency anymore. Travel agencies suffering business problems for many years translates into bad news for language school: are language school …

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