How Language Schools Can Benefit From The Foot-In-The-Door-Technique

Sneaky marketing tricks to bring new business to your language school never really helps long-term and will back-fire for your reputation. Knowing essential psychological marketing strategies that help you understand how people can be influenced to take steps toward becoming your next successful language student is another thing. One of the most effective strategies also …

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Why Being A Language Teacher Itself Is Not Enough To Be Marketed Online

The power of the Internet – oh, the possibilities… unfortunately not everything is possible online, despite many websites and experts trying to convince companies and people that they can help to become the top number one search result for their industry and beat all the competitors out there. Let’s face the facts, shall we? The …

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Benefits and Dangers Of Visiting Language Conferences

There are many interesting annual conferences such as ICEF that organizes worldwide events for language industry professionals (see also the article “Is The ICEF Conference Worth The Time & Effort“). Visiting and participating in language conferences always comes with quite some time commitment, preparation work and can be very often quite exhausting. Is it worth …

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Is The ICEF Conference Worth The Time and Effort

ICEF organizes worldwide conferences for language school professionals and has become a popular way to network within the language school industry. While we already discussed here on another article the Benefits & Dangers Of Visiting Language Conferences, let’s take a look if the ICEF conferences are worth the time and effort for your language school business. …

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Are Skype Based Language Services Hurting Your Language School Business?

People love the convenience of the Internet and while many language students understand that true value in traveling to a location and book the perfect language travel holiday experience others are not quite ready to jump into that offer just for now. Skype-based consulting services are nothing new. For many years consultants and service providers …

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The Power and Risks Of Associations

Getting new language school customers is always based on one important aspect: getting them to trust you in the first place. Being associated with the right people helps a lot in establishing this trust. What is important to know when it comes to associations? Business associations can help you to attract more suitable language students …

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